As Senior Director of UX at InMoment, I led a transformative platform redesign and successfully integrated acquired companies, resulting in user growth from 2,000 to over 102,000 in just four years. I spearheaded UX process improvements, enhanced the Design System, and drove data-driven decision-making through analytics and user testing. My role extended beyond UX; I managed a front-end development team, owned product analytics, and led the platform-wide vision, prioritization, and development. I also nurtured a growing team, emphasizing the importance of deep UX thinking and strategic impact across the organization.
Overall I guided the team through these efforts to drive us to a better place:
Our challenge, to pull in various sources of customer feedback data and design a platform to synthesize it to meet customer goals
Just a snapshot of the various streams of data we had to design for, not only in display, but in configuration to connect these pieces together.
We developed these design principles as a team after interviewing leaders in the organization and listening to customer feedback.
It was great to see the team come together on this, and create alignment. This is something we continued to reference when making decisions about priorities.
Here are the basic steps to the design process we managed in a JIRA Kanban board.
This streamlined process and helped designers gain priority over multiple ongoing projects.
We created more than a site map, but an interaction map to show every click in the platform.
This interaction map guided us in reeling in errant patterns and correcting them for consistency.
By using well-known characters, we are able to connect personas to them to help those across the company to connect with who our users are.
These personas grew organically over time, but were well-matched to their characters, used often in design and product meetings.
We designed built and maintained a component library in React and Angular to keep the platform consistent and performant.
The charts show how we used data to map progress of size and adoption.
We used adoption metrics to drive development teams to make progress in adopting our library and removing Material components.
The goal was to rid the code base of material and replace it with our home grown library. We used these metrics to gamify the process for dev teams.
This interface we designed allows a developer to configure properties for the Slider component via a UI.
The developer can then copy and paste the React or Angular code in the tabs along the top directly into their applications.
- Defining Design Principles
- Overhauling design process and checklists
- User Personas
- Interaction Sitemap
- Detailed design prototypes that show all interaction
- Analytics Theatre program
- User Testing and Feedback program
- Product Tours, and User training program
- Regular team training and presentation
Here are some of the designs of the team I mentored, iterated with, and pushed daily to produce high quality work in Adobe XD (we also used, Sketch, Framer, and Figma over the years):
- Action Plans
- Dashboard Report Builder
- Dashboard View Demo
- Platform Notifications
- Rule Builder
- Visual Hierarchy Builder
- Moments iOS and Android App