Strategist - Researcher - Product Manager - Architect - Designer - User Experience

10+YRS Information Technology (IT) experience with specialization in User Experience (UE) / User Interface (UI) design. Project/Industry experience includes: finance, security, services, telecom, retail, gaming, pharmaceutical, utilities, chemicals, healthcare, and government. Specific expertise in conducting user research, data visualization & analytics, application design, responsive design and mobile experiences.

Education

Seal

B.S. Information Sciences and Technology

The Pennsylvania State University

Minors:

Digtal Arts & IST

Business

Experience

2013-Present

Director of User Experience
Equifax

equifax-logo

Lead responsible for user experiences across 4 financial and economic marketing applications and 2 marketing websites.

Application Design Responsibilities

Leads user experience in creating UI designs and non-UI interactions with internal and external users. All products display visualizations of financial and economic data around a client’s current and potential customers.

  • Creates wireframe prototypes using Balsamiq, and new visuals using Photoshop and Illustrator
  • Conducts user testing on interactions and interfaces using focus groups, customer interviews and testing
  • Monitors metrics on application usage to ensure and improve customer engagement and pinpoint issues

Marketing Site Responsibilities

Manages 2 websites that promote SAAS products and monitors improvement of trial and purchase conversions.

  • Creates content and imagery for marketing sites, manages cadence, development and releases
  • Manages SEO, marketing, and development resources to increase traffic and conversions
  • Conducts user and A/B split testing on marketing content, sign up and setup interactions

Product Owner Responsibilities

From an Agile role perspective, I act as the product owner of these applications

  • Guides direction of products, prioritization of features while representing the voice customer on the team
  • Manages requirements gathering process, prioritization exercises, brainstorming and grooming/estimation
  • Manages task allocation for 6-8 developers and 2 QA resources on a Sprint-by-Sprint basis

2009-2013

Principal Designer/Sr. Experience Designer
Siteworx

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Lead responsible for designing experiences across domains.  Documents UX tasks and deliverables as well as manages UX budgets and estimates. Involved in the sales for solutions, strategy, estimating, RFP responses and pitch presentations.

Responsive Business Growth

Introduced organization to responsive design, educated multiple disciplines, which lead to 4 new contracts.

  • Designed concept designs for company’s first responsive projects
  • Involved in all responsive projects across the company from a design mentoring perspective
  • Personally has sold multiple responsive projects which have become a large part of current business

Symantec / Managed Security Services

Lead User Experience Designer for sophisticated data visualization portal for displaying security data and threats.

  • On the leadership team of a year long agile development project working closely with all disciplines
  • Conducted initial stakeholder and customer research, strategy, concept designs and implementation roadmap
  • Also involved in future release planning, mobile and tablet rollout strategy & concept design

Graduate Management Admissions Council / Admissions Search Service Application

Lead User Experience Designer for search application for admissions to find prospective graduate students.

  • Conducted stakeholder research and focus groups with users to determine high priority improvements
  • Revamped information architecture and process flows for a more streamlined experience
  • Designed search interface that selects compounding demographics, shows counts, and pricing

2009

Sr. Product Designer
LexisNexis

lexisnexislogo

Responsible for promoting user needs on projects, creating wireframes and visuals using Visio and Photoshop.

  • Designed a web site management tool, and chief designer on a judge and expert witness profiling application
  • Conducted research, created sitemaps, and user interface/functionality design for two web applications

2004-2009

IT Consultant/UE Specialist
Accenture

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Accenture is a global management consulting, technology services and outsourcing company that services organizations of all sizes—including 96 of the Fortune Global 100 and more than three quarters of the Fortune Global 500.

AmerisourceBergen / Customer Procure-to-Pay Application Design

User Experience Lead

Responsible for planning and delivery of user research and design for a new application including site map, user characteristics matrix, behavioral personas, and UX standards for development.

Best Buy / Intranet Portal Redesign

User Experience Expert

Responsible for analyzing and completing a heuristic evaluation of an intranet portal to create recommendations and concept wireframes with new information architecture.

Verizon Wireless / Text Messaging Design

User Experience Lead

Led the design effort and managed two peers to complete required deliverables within the timeline. Delivered presentation to VP level execs which summarized findings of the competitive analysis and sold the new design.

Wyeth Pharmaceuticals / Web Development Center

Business Analyst/Designer/Developer

Responsible for defining business objectives, requirement use cases, database diagrams, and interaction diagrams.  Designed and developed over 15 sites in a 1.5-year period.

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Core Competencies

Web/UI Design
Usability Analysis
Wireframes
User/Market Research
Agile Methodology
Requirements Gathering
Product Management
Project Planning & Estimation
Software Testing