Strategist - Researcher - Product Manager - Architect - Designer - User Experience
10+YRS Information Technology (IT) experience with specialization in User Experience (UE) / User Interface (UI) design. Project/Industry experience includes: finance, security, services, telecom, retail, gaming, pharmaceutical, utilities, chemicals, healthcare, and government. Specific expertise in conducting user research, data visualization & analytics, application design, responsive design and mobile experiences.
2013-Present
Lead responsible for user experiences across 4 financial and economic marketing applications and 2 marketing websites.
Application Design Responsibilities
Leads user experience in creating UI designs and non-UI interactions with internal and external users. All products display visualizations of financial and economic data around a client’s current and potential customers.
- Creates wireframe prototypes using Balsamiq, and new visuals using Photoshop and Illustrator
- Conducts user testing on interactions and interfaces using focus groups, customer interviews and testing
- Monitors metrics on application usage to ensure and improve customer engagement and pinpoint issues
Marketing Site Responsibilities
Manages 2 websites that promote SAAS products and monitors improvement of trial and purchase conversions.
- Creates content and imagery for marketing sites, manages cadence, development and releases
- Manages SEO, marketing, and development resources to increase traffic and conversions
- Conducts user and A/B split testing on marketing content, sign up and setup interactions
Product Owner Responsibilities
From an Agile role perspective, I act as the product owner of these applications
- Guides direction of products, prioritization of features while representing the voice customer on the team
- Manages requirements gathering process, prioritization exercises, brainstorming and grooming/estimation
- Manages task allocation for 6-8 developers and 2 QA resources on a Sprint-by-Sprint basis
2009-2013
Lead responsible for designing experiences across domains. Documents UX tasks and deliverables as well as manages UX budgets and estimates. Involved in the sales for solutions, strategy, estimating, RFP responses and pitch presentations.
Responsive Business Growth
Introduced organization to responsive design, educated multiple disciplines, which lead to 4 new contracts.
- Designed concept designs for company’s first responsive projects
- Involved in all responsive projects across the company from a design mentoring perspective
- Personally has sold multiple responsive projects which have become a large part of current business
Symantec / Managed Security Services
Lead User Experience Designer for sophisticated data visualization portal for displaying security data and threats.
- On the leadership team of a year long agile development project working closely with all disciplines
- Conducted initial stakeholder and customer research, strategy, concept designs and implementation roadmap
- Also involved in future release planning, mobile and tablet rollout strategy & concept design
Graduate Management Admissions Council / Admissions Search Service Application
Lead User Experience Designer for search application for admissions to find prospective graduate students.
- Conducted stakeholder research and focus groups with users to determine high priority improvements
- Revamped information architecture and process flows for a more streamlined experience
- Designed search interface that selects compounding demographics, shows counts, and pricing
2009
Responsible for promoting user needs on projects, creating wireframes and visuals using Visio and Photoshop.
- Designed a web site management tool, and chief designer on a judge and expert witness profiling application
- Conducted research, created sitemaps, and user interface/functionality design for two web applications
2004-2009
Accenture is a global management consulting, technology services and outsourcing company that services organizations of all sizes—including 96 of the Fortune Global 100 and more than three quarters of the Fortune Global 500.
AmerisourceBergen / Customer Procure-to-Pay Application Design
User Experience Lead
Responsible for planning and delivery of user research and design for a new application including site map, user characteristics matrix, behavioral personas, and UX standards for development.
Best Buy / Intranet Portal Redesign
User Experience Expert
Responsible for analyzing and completing a heuristic evaluation of an intranet portal to create recommendations and concept wireframes with new information architecture.
Verizon Wireless / Text Messaging Design
User Experience Lead
Led the design effort and managed two peers to complete required deliverables within the timeline. Delivered presentation to VP level execs which summarized findings of the competitive analysis and sold the new design.
Wyeth Pharmaceuticals / Web Development Center
Business Analyst/Designer/Developer
Responsible for defining business objectives, requirement use cases, database diagrams, and interaction diagrams. Designed and developed over 15 sites in a 1.5-year period.
Recommendations
Take a look at my recommendations on LinkedIn.
I have written for UX Magazine over the years. Here are a couple of my articles:
Branching Out from the Apple Tree: An iOS loyalist considers mobile alternatives
Creating Savvy and Sophisticated User Experiences through Personalization